DIGITAL MARKETING MANAGER - PROFESSIONAL SERVICES

Job Description

Salary: Competitive

A new Digital Marketing Manager - Professional Services role for a Yorkshire based firm. This will be a highly autonomous, position, which will involve managing digital campaigns, creating content, and working with the Senior Marketing Manager in implementing the marketing strategy. Client Details My client are a well established professional services firm with offices in Leeds and Huddersfield. With an established marketing team, they are looking to appoint a digital marketing specialist to their team. Description The key responsibilities for the Digital Marketing Manager will include: Execute the Digital marketing plan, managing online marketing campaigns. Analyse marketing activity results and report marketing KPIs. Conduct research on target markets and monitor competitor's marketing efforts. Manage multi-channel communications for B2B lead generation and brand awareness, website development, SEO, PPC, social media, direct mail, email, advertising, and PR. Measure marketing effectiveness, report campaign ROI, and provide monthly KPI and budget reports. Ensure the brand aligns with its market value proposition. Coordinate campaign activities through the CRM system - Hubspot.Profile The ideal Digital Marketing Manager - Professional Services will have: * 2-3+ years of experience in digital marketing * Industry experience within professional services, such as financial, or legal. * Competence in the use of CRM databases - Hubspot would be preferable * Ability to work with a content management system of a website * Strong eye for design, with keen attention to detail * Understanding of Pay Per Click and Search Engine Optimisation (SEO) * Familiarity with social media and social management tools * Strategic thinking capabilities, delivering project goals on time and within budget * Highly organised, self-motivated, able to prioritise and manage own time effectively * Team player, willing to provide hands-on help as part of the team * Strong interpersonal skills and ability to influence others effectively * Sound numeracy and database skills for analytics and data analysis * Confident and outgoing personality with a proactive approach to tasks * Ability to work effectively under pressure and meet tight deadlines Job Offer On offer for the Digital Marketing Manager - Professional Services role: Salary up to £42,000 Option for 1 day working from home 25 days holiday

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